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AGENDA

Date : 27 April, 2022

Venue : Level39, One Canada Square, Canary Wharf, London, E14 5AB

Morning Tea & Coffee- MEMBERS ONLY
Access On Demand
Closed Door Group Session – MEMBERS ONLY
Access On Demand
  • Payal Raina - Founder - FinTech B2B Marketing
  • Angela Yore - Founder & MD - SkyParlour
  • Nick Vitchev - Research Director - Chartis Research
Event registration opens to all non-members + Networking Lunch
Access On Demand
Welcome Address & Opening Remarks
Access On Demand
  • Payal Raina - Founder - FinTech B2B Marketing
  • Amy French - Director - Level39
Keynote : Major Tech Drivers to Watch That Are
Shaping the Marketing Landscape in the Coming Decade
Access On Demand
  • Dr. Dave Chaffey - Co-Founder/Author - SmartInsights/Digital Marketing: Strategy, Implementation and Practice
Big Bets 2022 and Predictions for 2023 – Looking Forward
at Macroeconomics and Regulatory Themes
Access On Demand
  • Nick Vitchev - Research Director - Chartis Research
  • Gabriel Hopkins - Innovative Chief Product Officer - Ripjar
Discover how Artificial Intelligence and Machine
Learning are Reshaping B2B Marketing
Access On Demand
  • Winnie Palmer - Head of Marketing, EMEA - Seismic
  • Hubert Delandre - Head of Data - PensionBee
  • Lavinia D. Osbourne - Founder - Women in Blockchain Talks
  • Virginie O’Shea - Founder - Firebrand Research (Moderator )
Demand Generation and Growth Marketing Strategies
to Ignite 2022 Growth
Access On Demand
  • Sangeetha Narasimhan - Global Acquisition Marketing - Mambu
  • Anne-Marie McConnon - Global Chief Marketing & Client Experience Officer - BNY Mellon Investment Management
  • Eric Fulwiler - CEO - Rival
  • Vanessa Lovatt - Chief Evangelist - Glisser
  • Clarissa Dann - Editorial Director, Marketing - Deutsche Bank AG (Corporate Bank)
  • Janet Du Chenne - Head of Content Marketing - Brown Brothers Harriman Investor Services
How to Use Hyper-Personalisation as a B2B Growth Hack
Access On Demand
  • Emmy Granström - Global Head of Marketing - SteelEye
  • Simeon Lando - Chief Marketing Officer - Form3
  • Karen Carter - Director Enterprise Marketing - Cvent
  • Melanie Palmer - Head of Marketing - Downing LLP
  • Lucy Heavens - Chief Marketing Officer - 10x Banking (Moderator)
Tea and Coffee NETWORKING BREAK
Access On Demand
Advanced ABM With Personalised Content Automation
to Drive Growth and Customer Retention
Access On Demand
  • Sumeet Vermani - Global VP Marketing - Global Processing Services
  • Neil Berry - Global Head of Account & Deal Based Marketing Centre of Excellence - Atos
  • Andrea Linehan - Global Chief Marketing Officer - Zai | CurrencyFair
  • Angela Yore - Founder & MD - SkyParlour
  • Lucy Heavens - Chief Marketing Officer - 10x Banking (Moderator)
Digital Transformation – How to Break MarTech Silos
to Drive Automation and Operational Efficiency
Access On Demand
  • Nick Mason - CEO and Founder - Turtl
  • Helen Owen - Vice President Marketing - Tribe Payments
  • Gemma Young - Founder - Women of FinTech
  • Smita Gupta - Chief Marketing Officer - Tradeshift
  • George Bozovic - Senior Manager - Deloitte (Moderator)
Winning B2B Data-Driven Marketing Strategy is the Next New Normal
Access On Demand
  • Lydia Kirby - Client Delivery Director - Bright
  • Simon Barnby - CMO - Archax
  • Abraham Unike - Head of Marketing for EMEA/LATAM - HCL Software
  • Gihan Hyde- CEO & Founder - CommUnique (Moderator)
Keynote: What Does an Enlightened Leader Look
Like? What are the Contemporary Behaviours that Leaders
and Rising Stars Need to be Considering, Learning, and Exhibiting?
Access On Demand
  • Julie Ashmore Dann - CEO - Rapid Cash at NatWest RBS
Closing Remarks and Wrap Up
Access On Demand
  • Payal Raina - Founder - FinTech B2B Marketing
Networking Drinks
Access On Demand
Morning Tea & Coffee- MEMBERS ONLY
9:00 am – 9:30 am
Closed Door Group Session – MEMBERS ONLY
9:30 am – 11:45 am
Event registration opens to all non-members + Networking Lunch
11:50 pm – 12:50 pm
Welcome Address –Payal Raina, Founder, FinTech B2B Marketing
12:50 pm – 1:00 pm
Keynote Presentation: Major Tech Drivers to Watch That Are Shaping the Marketing Landscape in the Coming Decade
1:00 pm– 1:15 pm
Big Bets 2022 and Predictions for 2023 – Looking Forward at Macroeconomics and Regulatory Themes
1:15 pm – 1:45 pm
Discover how Artificial Intelligence and Machine Learning are Reshaping B2B Marketing
1:45 pm – 2:15 pm
Demand Generation and Growth Marketing Strategies to Ignite 2022 Growth
2:15 pm – 2:45 pm
How to Use Hyper-Personalisation as a B2B Growth Hack
2:45 pm – 3:15 pm
TEA AND COFFEE NETWORKING BREAK
3:15 pm – 3:45 pm
Advanced ABM With Personalised Content Automation to Drive Growth and Customer Retention
3:45 pm – 4:15 pm
Digital Transformation – How to Break MarTech Silos to Drive Automation and Operational Efficiency
4:15 pm – 4:45 pm
Winning B2B Data-Driven Marketing Strategy is the Next New Normal
4:45 pm – 5:10 pm
Keynote: What Does an Enlightened Marketing Leader Look Like? What are the Contemporary Behaviours that Marketing Leaders and Rising Stars Need to be Considering, Learning, and Exhibiting?
5:10 pm – 5:20 pm
Closing Remarks and Wrap Up
5:20pm – 5:30 pm
Networking Drinks
5:30 pm – 7:30 pm

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