agenda - fintechevent
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Registration & networking breakfast

8:30am – 9:00am

Welcome address & opening remarks

Payal Raina – Founder – FinTech B2B Marketing

Access On Demand

Keynote: Major drivers to watch that are shaping the FinTech
and Financial Services industry landscape in the coming decade

Clara Durodié – CEO – Cognitive Finance Group

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Big Bets for 2023 and Predictions for 2024 – Looking ahead at
market/ macro trends & regulatory themes

David Beer (Moderator) – Head of Enterprise Solutions & Partnerships EMEA – Cogo
Margaret Franco – CMO – Finastra
Karen Mae Ching – Global Financial Services (GFS) Partner Sales Program Lead – Amazon Web Services (AWS) Financial Services

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NextTech Strategy: How would AI, ChatGPT, Web 3.0 & Metaverse impact marketing,

sales & CX teams to evolve for the new world?

Smita Gupta (Moderator) – Founder and CMO – SG Growth Advisory
Matthew Cheung – CEO – ipushpull
Steven Garner – Innovation Officer Fintech – Quantum-h
Winnie Palmer – EMEA Head Of Marketing – Seismic

Access On Demand

Networking Tea & Coffee Break

10:45am – 11:05am

Demand generation and growth marketing strategies to fuel
2023 business growth

Lucy Heavens (Moderator) – VP Marketing – Hokodo
Leeya Hendricks – Chief Marketing Officer – RIMM Sustainability
Nicola Harley – Head of International Marketing – Morningstar
Laurel Wolfe – SVP, Marketing – Worldpay from FIS

Access On Demand

Innovative content marketing strategies to boost your
omnichannel experience and save marketing from the dark side

Emmy Granström (Moderator) – Global Head of Marketing – SteelEye
Andrea Linehan – Global Chief Marketing Officer – Zai | CurrencyFair
Nicola Hamilton – Senior Director, Brand & Communications – GoCardless
Cathy Calver – CMO – Global Relay
Brett Grange – General Manager – Ceros

Access On Demand

How to successfully unify your Account Based Marketing (ABM)
and demand strategies to drive business growth and customer

Sangeetha Narasimhan – Ex Global Acquisition Marketing – Director – Mambu
Iulia Balan – Global Client Segments & Solutions Marketing Director – State Street
Andrea Clatworthy – Director, Head of Europe Marketing Transformation – Fujitsu
Santosh Radhakrishnan – CCO – Monese Platform
Yana Chalyovska – Head of UK B2B Marketing & EMEA Events – Adobe

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Digital Transformation – Break MarTech silos down and create
a common data foundation to drive automation and operational

Sumeet Vermani (Moderator) – Founder – SKV Consulting
Bruno Almeida – CMO – IOV Labs
Sarah Whipp – CMO and Head of Go To Market Strategy – Callsign
Peter Proud – CEO – Forrit

Access On Demand

Networking Lunch Break

01:00pm – 02:00pm

Winning B2B Data-Driven marketing strategy is the next new

Lucy Heavens (Moderator) – VP Marketing – Hokodo
Dr Christine Bailey – Senior Director & Head of KYC Marketing, Europe & Africa – Moody’s Analytics
Tom Newbould – Chief Marketing Officer – Timeline
Kassie Siwo-Gasa – Head of Digital Marketing – Legal & General Investment Management (LGIM)

Access On Demand

How can brands partner with B2B influencers, subject matter
experts to drive client trust, demand and track real impact of
social media

Deborah Thompson (Moderator) – Head of Growth Marketing – Metaco
Christoph Woermann – Managing Director & Chief Marketing Officer – Deutsche Bank AG | Corporate Bank
Christophe Langlois – Fintech influencer, Founder –

Access On Demand

The new era for events marketing: In-person/ Virtual/ Hybrid
or Experiential – How to cut through the noise and amplify

Karen Carter –Director Enterprise Marketing Europe – Cvent
Katherine Kilpatrick – Director of Corporate Marketing – Symphony
Mark Colleran – Vice President, Events and Thought Leadership – Mastercard

Access On Demand

Afternoon Networking Tea & Coffee break

03:30pm – 03:50pm

Fintech For Good: How marketers can reap the benefits of financial
& technology advancements for the wider economy and ESG
drive client acquisition and retention?

Virginie O’Shea (Moderator) – CEO & Founder – Firebrand Research
Kate Bolton – Founder – Comms for Good
Gemma Young – Chief Growth Officer – TechPassport
Sarah Sinclair – Co-Founder – Change Gap

Access On Demand

The secret recipe for driving most successful B2B marketing
campaigns within financial services and FinTech brands

Liz High (Moderator) – Practice Lead, Financial Services – Metia
Jasper Martens – Chief Marketing Officer – PensionBee
Katie Hayes – Head Of Marketing – Ozone API
Benedict Kingsmill – Senior Client Partner, Enterprise Financial Services – LinkedIn Marketing Solutions
Isha Chander – Executive Director, Head of EMEA Marketing – J.P. Morgan Payments

Access On Demand

Closing Keynote: Driving a culture of innovation with the
great attrition is making hiring harder

Julie Ashmore Dann – CEO – Rapid Cash NatWest RBS

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Closing remarks and wrap Up

Payal Raina – Founder – FinTech B2B Marketing

Access On Demand

Networking evening drinks spiced up with special fun surprise!

05:30pm onwards

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